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PowerPoint Chapter Files

Chapter 1: Who Needs a Social Media Strategy

Chapter 2: What is a Social Media Strategy

Chapter 3: What are the Benefits of a Social Media Strategy

Chapter 4: The Social Media Cosmos

Chapter 5: Understanding the Competitive Environment

Chapter 6: Coordinates

Chapter 7: Channels

Chapter 8: Content

Chapter 9: Connections

Chapter 10: Corrections

Chapter 11: Syncing the Strategy Dots and Crafting Action Plans

Chapter 12: Developing the Assessment Protocol

Chapter 13: Measuring Social Media Effectiveness

Chapter 14: Crafting the Social Media Assessment Report

Chapter 15: The Mindset of a Strategist, the Sensibilities of a Professional, and the Zeal of an Enthusiast

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