Research Spotlight #1

“Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared” By Celine Veldeman, Ellen Van Praet, and Peter Merchant International Journal of Business Communication, 2017, 54(3), 283-305 Research Question How do Belgian business-to-business (B2B) companies perceive and react to social media? Methods The researchers surveyed 92 Belgian companies about their social attitudes and activities. They … Read more