Research Spotlight #1

“Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared” By Celine Veldeman, Ellen Van Praet, and Peter Merchant International Journal of Business Communication, 2017, 54(3), 283-305 Research Question How do Belgian business-to-business (B2B) companies perceive and react to social media? Methods The researchers surveyed 92 Belgian companies about their social attitudes and activities. They … Read more

The Most Misunderstood C of the 5 Cs of Social Media

by Phillip G. Clampitt (aka Dr. So What) and Danielle Bina — In every model or framework, particularly a brand new one, there always seem to be one key concept that proves difficult to fully understand. In the “5 Cs of Social” framework, that dubious honor goes to the Coordinates concept. So, let’s try to … Read more

Getting Started with the 5 Cs of Social Media

by Phillip G. Clampitt (aka Dr. So What) & Danielle Bina — Assume you were just hired to run the social media for your organization. How would you get started using the 5 Cs? Coordinates are goals on steroids. Why? Because they are connected to one another and are mutually enriching. Assume two of your … Read more

Why do you Need to Know the 5 Cs of Social Media?

by Phillip G. Clampitt (aka Dr. So What) & Danielle Bina — The 5 Cs of Social Media — Coordinates, Channels, Content, Connections, and Corrections — are interconnected elements used to craft an effective strategy. Why should social media managers, aspiring social media mavens, marketing executives, and chief digital officers care about them? Five reasons. … Read more

What are the 5 Cs of Social Media Strategy?

by Phillip G. Clampitt (aka Dr. So What) & Danielle Bina — The dynamic, fast-paced world of social media often inhibits us from standing back and taking a big picture view of a fantastic mass media tool to reach our target audiences. The 5 Cs of Social Media provides a framework for social media managers, … Read more