Tools for Professionals and Organizations
by Phillip G. Clampitt (Blair Endowed Chair of Communication) and Bob DeKoch (President of The Boldt Company) The Journal of Leadership Studies published our invited article about the future of leadership, “Smart Leadership Communication in the Age of Mobile Phones”. We posed a simple question that every leader should contemplate. Here’s a preview: How should … Read more
by Phillip G. Clampitt How does society defend itself from falsehoods, fabrications, and sensationalistic claims? Universities should play a primary role, by protecting citizens from self-deceptions and mass delusions. Relatively benign self-deceptions, such as overconfidence in one’s ability to read Tolstoy’s War & Peace in six months, are as human as they are motivating. However, … Read more
by Phillip G. Clampitt New communication and information technologies often disrupt an entire array of business practices. Think of how radio paved the way for location-based advertising because businesses could market to consumers as they drove. Or, how television significantly changed advertising by allowing product demonstrations. Best practices often emerge through trail-and-error experiences. But, these … Read more
by Danielle LaPorte, Jacob Dekeyser and Phillip G. Clampitt University of Wisconsin Green Bay The role of social media specialists continues to evolve. Therefore, understanding their current goals, required skills and challenges is important to educators, organizational leaders, and government officials. An improved understanding will help with the selection, training, and evaluation of future social media specialists. … Read more
by Phillip G. Clampitt (aka Dr. So What) & Ryan Hartwig — Strong brands can capitalize on their strengths through the skilled use of social media. The 5Cs of social media (coordinates, channels, content, connections, and corrections) provide a strategic framework for thinking about the major social media branding decisions. Consider, for example, the Green … Read more
Social media mistakes are inevitable; learning from them is not. We’ll highlight some social media mistakes, blunders, slip-ups, flops…and we invite you to “Rate the Ugh Level.” We hope it’s educational as well as amusing. At the end of the year, we’ll name the Greatest Social Media Fail of 2017! Stay tuned! Note: We restrict our … Read more
Social media mistakes are inevitable; learning from them is not. We’ll highlight some social media mistakes, blunders, slip-ups, flops…and we invite you to “Rate the Ugh Level.” We hope it’s educational as well as amusing. At the end of the year, we’ll name the Greatest Social Media Fail of 2017! Stay tuned! Note: We restrict our … Read more
by Amy Bauer — There is an ever-growing number of talented social media gurus sharing their knowledge. The Amazing Social Media Strategy Team narrowed down the top 5 experts we believe will best help you add value to your social media strategy. Recently listed as one of the “Top Ten Social Media … Read more
“Communicating Corporate Social Responsibility on Social Media: Strategies, Stakeholders, and Public Engagement on Corporate Facebook” By Moonhee Cho, Lauren D. Furey, and Tiffany Mohr Business and Professional Communication Quarterly 2017, Vol. (80) 52-69 Research Questions How often do corporations communicate corporate social responsibility (CSR) issues on Facebook? Which CSR communication strategy — informing or interacting … Read more
Social media mistakes are inevitable; learning from them is not. We’ll highlight some social media mistakes, blunders, slip-ups, flops…and we invite you to “Rate the Ugh Level.” We hope it’s educational as well as amusing. At the end of the year, we’ll name the Greatest Social Media Fail of 2017! Stay tuned! Note: We restrict our … Read more