Scoring Brand Touchdowns by Using the 5Cs of Social Media

by Phillip G. Clampitt (aka Dr. So What) & Ryan Hartwig — Strong brands can capitalize on their strengths through the skilled use of social media. The 5Cs of social media (coordinates, channels, content, connections, and corrections) provide a strategic framework for thinking about the major social media branding decisions. Consider, for example, the Green … Read more

Why do you Need to Know the 5 Cs of Social Media?

by Phillip G. Clampitt (aka Dr. So What) & Danielle Bina — The 5 Cs of Social Media — Coordinates, Channels, Content, Connections, and Corrections — are interconnected elements used to craft an effective strategy. Why should social media managers, aspiring social media mavens, marketing executives, and chief digital officers care about them? Five reasons. … Read more