Goals, Competencies, and Challenges of Successful Social Media Specialists

by Danielle LaPorte, Jacob Dekeyser and Phillip G. Clampitt University of Wisconsin Green Bay The role of social media specialists continues to evolve. Therefore, understanding their current goals, required skills and challenges is important to educators, organizational leaders, and government officials. An improved understanding will help with the selection, training, and evaluation of future social media specialists. … Read more

Scoring Brand Touchdowns by Using the 5Cs of Social Media

by Phillip G. Clampitt (aka Dr. So What) & Ryan Hartwig — Strong brands can capitalize on their strengths through the skilled use of social media. The 5Cs of social media (coordinates, channels, content, connections, and corrections) provide a strategic framework for thinking about the major social media branding decisions. Consider, for example, the Green … Read more

Why do you Need to Know the 5 Cs of Social Media?

by Phillip G. Clampitt (aka Dr. So What) & Danielle Bina — The 5 Cs of Social Media — Coordinates, Channels, Content, Connections, and Corrections — are interconnected elements used to craft an effective strategy. Why should social media managers, aspiring social media mavens, marketing executives, and chief digital officers care about them? Five reasons. … Read more

Research Spotlight #1

“Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared” By Celine Veldeman, Ellen Van Praet, and Peter Merchant International Journal of Business Communication, 2017, 54(3), 283-305 Research Question How do Belgian business-to-business (B2B) companies perceive and react to social media? Methods The researchers surveyed 92 Belgian companies about their social attitudes and activities. They … Read more

Research Spotlight #2

“Communicating Corporate Social Responsibility on Social Media: Strategies, Stakeholders, and Public Engagement on Corporate Facebook” By Moonhee Cho, Lauren D. Furey, and Tiffany Mohr Business and Professional Communication Quarterly 2017, Vol. (80) 52-69 Research Questions How often do corporations communicate corporate social responsibility (CSR) issues on Facebook? Which CSR communication strategy — informing or interacting … Read more

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