Goals, Competencies, and Challenges of Successful Social Media Specialists

by Danielle LaPorte,¬†Jacob Dekeyser and¬†Phillip G. Clampitt University of Wisconsin Green Bay The role of social media specialists continues to evolve. Therefore, understanding their current goals, required skills and challenges is important to educators, organizational leaders, and government officials. An improved understanding will help with the selection, training, and evaluation of future social media specialists. … Read more

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